HOMEGOODS DIGITAL
EMAIL CAMPAIGNS Oversaw the HG Digital team in the creation of both daily and seasonal email sends
DORM GOODS
CROSS-CHANNEL INITIATIVES Led the HG Digital team in campaigns with multiple touchpoints, including site, email, retail and social media
CLARKS: DIGITAL STRATEGY IN A PANDEMIC
When the world shuts down, how does a brand survive? Agility, creativity, and connection.
Our tiny in-house studio tackled COVID head-on. We tabled our original SS20 content, and with minimal budget, re-created everything from scratch–images, copy, emails, site assets, social posts. The work paid off; engagement grew at an unprecedented rate, outperforming numbers from SS19.
