HOMEGOODS DIGITAL
EMAIL CAMPAIGNS Oversaw the design of digital assets to be used across email, mobile, and web for the Home Goods division. Output consisted of 6–18 assets every two weeks, averaging 4–6 new custom images per week. Working closely with the marketing team, emails I oversaw increased in performance and internal revision rounds were cut in half.
Emails effectively drove traffic to more than 900 brick-and-mortar HomeGoods locations, significantly contributing to a 4% increase in sales for 2025 compared to 2024.
DORM GOODS
CROSS-CHANNEL INITIATIVES Led the HG Digital team in reimagining our DormGoods campaign, effectively establishing HomeGoods as the go-to destination for college students. Increased exposure via the #DormGoods hashtag across multiple touchpoints, including site, email, retail and social media.
CLARKS: DIGITAL STRATEGY IN A PANDEMIC
When the world shuts down, how does a brand survive? Agility, creativity, and connection.
Our tiny in-house studio tackled COVID head-on. We tabled our original SS20 content, and with minimal budget, re-created everything from scratch–images, copy, emails, site assets, social posts. The work paid off; engagement grew at an unprecedented rate, outperforming numbers from SS19.
