HOMEGOODS SEASONAL IMAGERY
Oversaw creative direction and implementation of images used for seasonal HomeGoods campaigns. Led 2–3 large photoshoots per year from concept to completion, both on site and in studio. Organized shot lists, directed set production and guided stylists in selection of product that delivered on business objectives. Images were used across over 900 brick and mortar HomeGoods locations, contributing to a 4% increase in 2025 sales compared to 2024.
INDIGO SEASONAL IMAGERY
Art directed seasonal photoshoots to align with forecasted trends and styles. Executed numerous digital and print requests for omnichannel use across the Americas.
